We’ve constantly been hearing about branding, but before you tackle your office branding, first you need to know what it actually is. According to experts, the name of your business, its symbols and colors and its design all fall under the features of one’s brand, and thanks to it, buyers can differentiate your products from those other products. A brand also holds in itself a ton of company values, the culture of your community, your product personality and your internal and external integrity. And while businesses often use big budgets on marketing, communications, packaging, etc., there’s one part of branding that’s often overlooked—office braiding.