In recent years, architectural CGI has revolutionized the way architects approach their projects and how they display them to clients. The photorealistic quality of renders allows clients to get the full picture of the expected results of a design, even if it’s not close to construction. With these 3D representations, architecture specialists can improve their designs and attract clients and investors like never before. Here are a few of the most notable benefits of architectural CGI visualization.
Unmatched Presentation
When showcasing an architectural design, it’s important to provide clients with good visualization. This can be tricky to do with only 2D images and blueprints. Clients can’t get a good overview of the project, which might leave them unimpressed before they see the end result. By using architectural CGI technology, we can get around this limitation and provide clients with superior presentation.
Clients are more likely to become attached to a vivid 3D design than simple blueprints. With a detailed render that is easy to navigate and analyze, there’s a lot more room for good first impressions.
Ready-Made CGI Results
Enhanced presentation isn’t the only thing that impresses clients. They want to get an accurate look at the options that are available for a design, and CGI visualization makes this incredibly easy. An architecture specialist can create a sort of shopping list for clients that includes various designs and materials.
To achieve this, it’s important to get a wide variety of options in advance. When placing an order for 3D visualization services, the architecture specialist should ask for renderings of different building materials and diverse details. If the CGI studio doesn’t have the needed assets for a render at that moment, they can produce them if given the right references to specific materials and designs. By preparing adequately, a specialist can have plenty of options to offer their clients and display them visually in 3D. Want to suggest an exterior house siding idea to the client? All you need to do is change the preset and they can view it immediately.
Once the client has a render in front of them, they can choose from the many presets and make purchases once they find something that suits them. This helps them save quite a bit of time, as they don’t have to go through physical stores to determine if a material is right for their space.
Improved Clarity & Communication
Presenting clients with ready-made designs is rarely enough to get them on board with an idea. More often than not, they want to understand certain architectural decisions, as well as how and where they can make their own adjustments. However, explaining schematics and the practicality of certain design choices can be pretty challenging, especially if you’re only working with 2D images.
With CGI renders, you can give clients a detailed tour of a design and explain concepts along the way. Even if they don’t have a background in architecture, they’ll be able to better grasp the reasoning behind design choices with a highly-detailed visual medium.
It’s also worth noting that CGI renders are incredibly practical when communicating with clients at a distance. You can use video conferencing software to explain concepts to a client as they’re viewing a 3D render on their own computer. It’s just as effective as talking to them in person about a design, except neither party has to travel to meet the other. It can be a convenient solution for clients that are located far away from the architecture specialist.
Top-Notch Marketing Potential
One of the most groundbreaking aspects of CGI visualization is its marketing potential. Anyone that has ever worked with blueprints and sketches knows that they don’t make good marketing material, especially if prospective clients don’t have a background in the field. Showing rough examples of completed designs might not be enough to catch their attention.
With architectural CGI, you can showcase a render in many creative ways. You aren’t limited to existing houses and buildings, nor do you have to compile multiple drawings and blueprints to get your idea across. A 3D visualization can be placed in an architect's portfolio, social media page, and they can even put it in their email campaign.
Quality 3D renders attract the attention of clients and investors, as they show the full potential of a particular design accurately. It’s one of the reasons why Archviz has become so prevalent in modern real estate marketing. When working with a reliable team of artists, an architecture specialist can bring designs to life and advertise them accordingly.
Simple Error Correction
We’ve discussed the issue of clients not being able to see the full potential of a design from sketches and blueprints, but the visual aspects aren’t the only problem—small errors and miscalculations are easy to miss with limited visualization. What might seem good on paper could potentially cause many issues for the client if there’s no way to detect these kinds of errors. If the ceilings are too low or fixtures are placed in such a way that they could be hazardous, this can easily be missed on 2D images. The errors are often noticed at later stages of negotiations, which means that the architect will have to make swift changes which will cost them time and resources.
With the help of architectural CGI rendering, it’s possible to inspect designs in great detail and notice these errors much earlier. An experienced architecture specialist will be able to correct them long before the client gets ahold of the render. This kind of quick troubleshooting helps save time and money as well as increase client trust.
Conclusion
There’s a lot to be said about the influence of CGI visualization in modern architecture. It helps give architects better insight into their own work, while also providing clients with an amazing visual representation of specific designs. It should come as no surprise that more and more architects and real estate businesses are looking for CGI studios to create these kinds of 3D renders. With clients demanding better overviews of designs, it’s likely that the industry will keep moving in the direction of CGI for both marketing and practical solutions.
