We partnered with a business supply company for this post. The opinions in the post are honest. All reviews and opinions expressed in this post are based on our personal views. We are excited because we know you will love it.
Are you feeling dizzy by the sheer volume of options in the marketplace of display? Do you feel confused about which style of display will better suit your product? Have you ever tried to come up with how one can decide between function, cost, and aesthetics when choosing a corrugated display?
It is something that a business owner, marketer, and retailer find common: how to choose the right point-of-sale (POS) display. Corrugated displays are popular due to their versatility, eco-friendliness, and affordability. Yet, it is at that moment when you decide on the right option in which things may become complicated. Now, let's start by knowing which kind of display you'll need.
Understand Your Display's Purpose
Before you hit the wide range of corrugated display options, define clearly what your goal is. What are you trying to achieve with this display? Do you want it to increase impulse purchases, showcase seasonal merchandise, or introduce new merchandise? All this depends on your goal, and there's going to be a varying type of display required.
Assess Available Space
The second important factor in determining the right product stands display is the amount of space you have. Your size should complement your retail environment, rather than overpower or get lost in it. Measure the space you're going to be using, and consider the flow of people there.
While floor displays take up more floor space, they have greater product visibility. Smaller countertops or shelf displays work well in small spaces. With the product being placed on a corrugated display, you should also consider how your customers will be able to interact with your product. You don't want to put a heavy, large display in a small aisle where it may frustrate them rather than catch their attention.
Determine Product Size and Weight
Corrugated signs and retail pos displays have a rather wide capability to hold a wide range of sizes and weights of products, though selecting the wrong one can bring disaster knocking on your doorstep. If they are heavy or maybe bulky, then a lightweight, fragile display will break down and lead to damaged goods and some horrible customer experiences.
Be sure to check out the weight capacity of the display before making your final decision. Heavier products would require a strengthened corrugated display, while others that are lighter in weight like beauty products or snacks can use thinner versions. Just make sure the display you choose can stand up to the integrity of your marketing campaign.
Consider Branding and Visual Attractiveness
Not only will your corrugated display carry your products, but it can also be a marketing marvel, working to communicate the image of your brand to your target customers. As such, the design and color scheme will reflect your branding and messaging of the products being displayed.
Whether it is a simple look or a bold, eye-catching look, the display should reflect the kind of identity your brand has and attract your target audience. Customization is usually allowed with corrugated displays such that you can implement the logo and colors of your company to reach out to your customers effectively.
Sustainability and Eco-Friendliness
Now, people are becoming more sensitive to the environmental impacts. Choosing environmentally friendly materials can be a point that may attract many audiences. Positive benefit your brand has. Corrugated displays are made of eco-friendly and biodegradable materials, which is a great all-around green solution.
Customization Options
Budget Considerations
Whatever it is, budget will always be the determining factor in having the right in-store displays. So the cheapest one may seem to look appealing, but remember that sacrificing quality might also mean sacrificing elsewhere, like long-term cost.
Thicker and better-distant groups might mean larger, better-constructed, and better-represented corrugated displays, whereas lower prices may result in cheaper materials being used and possibly severe damage caused by "overinflation" during difficult conditions.
Consider every cost within your budget such as production, shipping, and assembly. Custom displays may also charge additional costs for designs and printing, so be prepared to spend according to the plan. You need to balance the budget with the objectives you have in mind so that you will get the best value from your investment.
Ease of Assembly and Portability
Corrugated displays are shipped flat and must be assembled at the location. How easy or hard it is to assemble your display? The last thing you would like is some frustrating setup taking you hours to figure out, especially if you have multiple locations or need to move the displays quite frequently.
Opt for exhibits that are easy to read and do not require a lot or no assembly at all. Some corrugated displays are even designed to be portable, thus very easy to move or disassemble once they are already done with. This is especially true if you would be using the same display for several trade shows or temporary pop-up events.
Durability and Lifespan
The durability of your corrugated display will depend on how long you will be using it, and where it will be. If you are going to use the product stands for a long period, investing in a high-quality one that is going to be more resilient against heavy usage and constant foot traffic is essential.
High-traffic locations near doors, or generally in humid conditions will degrade your displays more quickly. For these types of applications, a more durable material or coating will be needed to sustain your display over time. Consider how you are going to use your display, now and in the future, to ensure that your sign remains effective over its intended life.
Vendor Reputation and Support
Conclusion
Choosing the corrugated display most appropriate for your needs need not be a very daunting task.
When you concentrate on what your display is to be used for, then take into account the physical requirements and other considerations such as branding, sustainability, and budget, you are well-positioned to choose a corrugated display that can complement your marketing functions and appeal to your customers.
Spend time learning about the possible options available, ask questions, and collaborate with your supplier in coming up with a solution that perfectly meets your needs.
FAQs
1. What is a corrugated display?
A corrugated display is a lightweight, cardboard-based display used in retail settings to showcase products and promote sales.
2. How do I choose the right size for my corrugated display?
Measure the space where the display will be placed and consider the size of the products to ensure the display fits and is easy for customers to access.
3. What types of corrugated displays are available?
Common types include countertop displays, floor displays, endcap displays, and pallet displays, each suited for different product types and retail environments.
