If you’re one of those people who are passionate about home organization and renovation, you should think about sharing your tips with the world. Whether they are living in a home, apartment, condo, or untraditional living space, people seem to be always on the hunt for home-related wisdom.
Not sure where to share your knowledge? Start with social media. The number of social media users worldwide is expected to grow to 6 billion by 2027. There are a lot of opportunities on these platforms to connect with people who are in dire need of your unique view on organization and renovation.
Here's how you can bring home organization and renovation tips and knowledge to social media in a way that will be well-received.
Know Who Your Tips Are For
The whole point of sharing your tips on social media is for people to read and actually use them. You want as many eyes on your content as possible. The more people you can help the better. However, to achieve that kind of viewership, you need to know who you’re creating content for.
New content is constantly uploaded on social media platforms. So, you’re at a disadvantage from the beginning. But part of standing out from the crowd is understanding what your audience wants and giving it to them.
Who are your tips for? What kind of people do you want to engage with your content on social media? What’s their background? What kind of life do they live? What are their behaviors on social media and the kind of content they favor?
The kind of tips you share and the content you create must be wrapped around your target audience.
Creative Content Is Key
Once you understand who you're targeting on social media, you don't want to create any old content for them. Creative content marketing is key to setting yourself apart from the many other people sharing home organization and renovation tips on social media.
As far as tips to share, come up with topics that haven’t been covered. Playing the “Wonderland” game can help you brainstorm. Keep in mind that you can cover the basics like simple tips for giving your home a fresh look. But put your unique spin on these core subjects.
For example, you could cover simple tips for giving a tiny home a fresh look. Or, you could turn the topic around and cover tips for giving your tiny home an old vintage look. The point is to go beyond what’s already out there on social media, and try a variety of techniques.
Content that's outside of the box and unique to your experiences puts you in a different lane. People are attracted to content that isn’t like anything else out there. If you can produce it, your chances of gaining a following get better.
For example, it’s important to experiment with various kinds of creative content, including:
Short-form videos;
Memes;
Infographics;
Polls;
Reels;
Live streams.
Content that's outside of the box and unique to your experiences puts you in a different lane. People are attracted to content that isn’t like anything else out there. If you can produce it, your chances of gaining a following get better.
Jump on the Right Platforms
How successful you are on social media depends largely on the platform you choose. You want to ensure you’re jumping on the platforms best for your target audience, the content you want to create, and your niche.
TikTok is a great social media platform to build a presence on. With over a billion active users, it is highly likely that your target audience uses the platform. Video content, particularly short-form user-generated video content, is rising in popularity, and Tiktok is all about this kind of content.
To gain traction and followers for your home renovation and organizational videos on TikTok, download the mobile app and follow the prompts to create your account. Then, dive into filming your first Tik Tok. Consider creating an intro video that shows who you are and what kind of content users can expect from you. Or, hop on a recent TikTok trend related to home organization and renovation.
Be sure you’re creating and publishing TikTok videos consistently. It’s the only way to gain a genuine following on the platform. As your popularity grows and your use of the platform improves, consider becoming an influencer or monetizing your content in other ways.
Final Thoughts
Your passion for home renovation and organization doesn’t have to stay with you and those closest to you. In fact, the world could use more people willing to share their passions with the world.
Social media is a great platform to share your passions on. But don’t limit yourself to it. Take as many opportunities as you want to share your unique perspective on home organization and renovation.
