The real estate market was always associated with real-life experience and sales techniques. After all, in order to see whether some property makes a good match for you, you need to experience that space firsthand.
But we shouldn’t neglect the fact that this is one incredibly competitive market and for buyers to even take notice of your property, they need to go through countless online listings. So, even though we don’t put that much attention into it, the online presentation makes an integral component of trading real estate.
Here, we are going to take a quick look at how image quality impacts this process and how you can leverage this factor to your advantage.
Selling your property faster
Let’s start with the basics, shall we? People are visual beings and when they are looking for some products regardless of the type they look for as many visual references as they can get. With that in mind, high-quality images not only give them a great idea about what the property interior looks like but also create an instant emotional connection. So, it shouldn't really come off as a surprise that, according to recent research, good images help properties sell 32% and sit on the market only 89 days on average.
Quality images give people a good reference point
Looking for an ideal home entails checking a lot of different offers online. While comparing all these houses and apartments, people need to use some sort of imagery as a reference point they will use to compare different listings. This is one of the main reasons why you need to put a lot of care into high-quality images – not only to be able to withstand this scrutiny but to turn your offer into a benchmark property used for comparison. And the more effort you put into it, you will set higher standards no one can live up to.
Leveraging the power of first impression
Yes, we have all heard of the power of first impressions and just how hard it is to change the buyers' opinion if that first impression is bad. Well, most buyers will form a pretty strong opinion on your listing even before they pay you a visit based solely on the available visual material. That is why you should go beyond the regular call of duty and consider taking an introduction to photography course where you will learn to make great photos and also a couple of things about staging, lighting, and similar techniques.
Creating virtual property tours
Virtual tours have in recent years become a very popular way of helping your buyers get a taste of your property and how the interior space flows even before they experience the environment in real life. Although images don’t have exactly the same impact, they are much easier to produce and can offer a similar experience. To produce this effect, you should give your photos a sense of purpose and shoot them as you would create an interior tour showcasing the space, dimensions, key features, and use cases.
Unlimited showcase possibilities
When it comes to virtual presentations and online listings, there is really no such thing as too much material. Granted, you don't want to post hundreds of photos on each site where you post your offer, but even if you do, people will find a way to skim through the things they are not interested in and focus on the ones they consider important. Being able to provide that freedom of choice is what really counts and what sets you apart from competitors. So, give the people as much visual material as they can handle.
Viewers are attracted to pretty images
Last but not least, we need to mention this very basic and very primal human trait you can leverage to your advantage nevertheless. Be that as it may, people like looking at pretty images and, as a result, tend to pay them more attention. And fortunately, there are a lot of ways you can make your images more gratifying on that basic esthetical level. Presenting the clear sky as a backdrop to your house, staging the photos in a symmetrical Wes Anderson-like manner, and popping up bring colors can all produce this effect.
So there you have it – the top six compelling reasons why using high-quality photos for your online listings can drastically improve the chances of selling your property in the shortest possible term and for the best possible price. Be sure then to use this asset as much as possible. Sure, you will need to invest some time and effort, but in this case, all the hard work you put in will definitely pay off.
