The Psychology Behind Staging a House and Selling

When you are selling a home, you might be wondering if it’s worth staging a house or not. Well, according to Forbes, the average staged home sold for 17% more than a non-staged home. The study also cited that staged homes sold 87% faster than non-staged homes. So, it’s worth putting in the time to organize and stage your property before selling it. Here at House to Home Organizing, we can help you stage at a lower cost than a realtor might charge for staging. 

To correctly organize and stage your house, understand what prospective buyers will want and need by understanding the psychology behind staging and selling. Keep the tips and tactics below in mind when staging your home.

1. How to Use Colors

In larger rooms, you want to use warm colors. These warm colors will make people subconsciously think of sunlight and heat. Warm colors are shades of red, orange, and yellow. They should be used in living spaces such as the dining room, living room, and foyer.

Cooler colors such as blue, green, and purple can create a sense of calmness and can be soothing. Just make sure you use lighter shades of cool colors. Also, cool colors give a room more depth and should be used in smaller rooms to help expand them. 

2. Organize in Threes

Use the rule of three when organizing and planning the layout of a room. When staging a house, you should arrange items in three because three is the lowest number to begin a pattern. Human brains like patterns and prospective buyers will tend to gaze longer at items in three compared to even or symmetrical groupings. 

For example, in the living room, you can group the couch, rug, and coffee table as a trio. While in the dining room, you ought to showcase the dining room table, chairs, and overhead light.

You should also consider textures when it comes to the rule of three. For instance, a room can have wood-accented side tables, a blanket with a soft texture, and a metal chandelier or table to giving off a sleek finish.

3. Organize to Minimize 

Millennials make up the largest generational group of buyers (25%). Millennials, and other generational groups to an extent, want minimalism. They would rather spend money on experiences than physical things or objects. Millennials also understand they are paying much more per square footage than previous generations did so they’re looking for smaller homes.

To help appease millennials and others, you should organize to minimize when staging a house. One way minimize is to remove your personal belongings from the household. Prospective buyers want to visualize themselves living in the house, not imagining someone else doing their daily habits like brushing their teeth or making the bed. 

For more tips on staging a house, checkout RentSpree’s visual below:

Psychology Behind Selling

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